Alfaparf Milano Precious Nature is a permanent hair coloring cream that is free from ammonia, PPD and resorcinol. The line includes 49 shades within 5 color families, all enriched with rice milk and sugar, and each customized with a special natural ingredient. Sugar helps provide shine, while the rice milk has nourishing properties.

The naturals color family is made with reparative chestnut; cool browns are made with hazelnut for protection; warm browns are made with caramel for a more intense color; blondes are made with honey for extra conditioning; and reds are formulated with cherries for anti-oxidants.

The Precious Nature formula is rich, creamy and gentle. The key element is the rich and creamy activator, which is also made from natural ingredients rice milk and sugar to make the color formula gentle on the scalp.