Made from ultra-tough and environmentally friendly TPE material, the Flat Shad's patented materials allow the plastic to stretch an incredible 10x its original length before even looking like breaking. This makes for an incredibly tough body that can be used again and again whether you're chasing fish in tough country or you're simply chasing tough fish with nasty fangs!

The real beauty and development in this lure is seen in the design. The Flat Shad sports a hollow belly and two slits on either side of the body that allow the lure to compress horizontally and vertically meaning that the weedless hook is easily exposed when a fish strikes.

Coming pre-rigged on a weighted, chemically sharpened Mustad worm hook, the Flat Shad's body simply crushes down under any pressure when rigged this way, exposing the extra strong worm hook. It really is the best of both worlds: Highly snag resistant and exceptional hook setting ability all built into one lure.

On the fall the Flat Shad rolls and shimmies and comes to a rest on the bottom with a tail up attitude. In any current at all the tail continues to pulsate and additionally with the slightest of movements by the angler the tail kicks into action immediately. And fish will pick this lure up off the bottom if given the chance.

If you are not fishing in the rough stuff and you want to have a hook exposed at all times, then simply rig the Flat Shad with a conventional jighead. The lure accepts all manner of jigheads and rigged this way the action of the lure is not diminished meaning you can chase barramundi in the lakes, target threadfin salmon, roll the lure past some angry Murray cod and even target large lake trout that have moved on from eating small insects to eating small trout and other fish. The options are endless.

With a body roll that is complemented by a thumping tail action, the Flat Shad will appeal to a huge number of fish. Add in the ability to load up the internals with as much scent as you want and the Flat Shad is beginning to look like a lure that will quickly gain popularity and earn its place in tackle trays country wide.