New York City, 1930s.

HELLUVA TOWN is one of the city’s secret neighborhoods, hidden somewhere between Little Italy and the Bowery. Its citizens? Actual, living cartoon characters. It’s an oasis of rubbery, hyper-saturated anarchy where you can be anyone you choose to be and do anything you choose to do.

THE GAME uses a super simple, quick to pick up card-based system (Helluva System), which can be learned in FIVE MINUTES. It was designed for both experienced players and complete newcomers to a roleplaying game – and to reward cartoon logic, physics, and folly.

This volume is an artbook including all of Shawn Dickinson’s illustrations for Helluva Town, and a manual containing adventure hooks and synopses with over seventy five ideas for loony, ink-saturated games!

JOIN US FOR EXPLOSIVE FUN TIMES! THAT’S MAD, FOLKS!