Rough" could be naive, crude, intuitive, or raw. In art and design, "rough" approaches to creation tend to touch viewer’s heart with its naturalness, honest and boldness. Looking back at our rough art heritage and focusing on the rough graphic design of our time, this book presents and concludes the different approaches of rough expression. In it we could find out why and how artists created childlike lines and colors, torn and rubbed the paper, or collected trash from streets. Through interviews with the designers, we could also explore how they make a rough image "awfully" good. After reading this book, we might become more fascinated by such visual roughness.